What To Know
- In this blog post, we delve into the details of Marriott’s relationship with Opera, exploring the reasons behind its adoption, the benefits it offers, and the future of their partnership.
- The partnership between Marriott and Opera has been mutually beneficial, and it is expected to continue for years to come.
- The continued partnership between Marriott and Oracle Hospitality ensures that Opera will remain a vital tool for Marriott’s success in the years to come.
When it comes to property management systems (PMS), Opera by Oracle Hospitality stands as a leading choice for the hospitality industry. Its comprehensive features and global presence have made it a popular solution for many hotel chains. One of the most prominent hotel brands, Marriott, has been a long-time user of Opera. In this blog post, we delve into the details of Marriott’s relationship with Opera, exploring the reasons behind its adoption, the benefits it offers, and the future of their partnership.
Marriott’s Adoption of Opera
Marriott’s journey with Opera began in the late 1990s when the hotel chain sought a PMS that could meet its growing needs. Opera’s robust functionality, scalability, and integration capabilities made it an ideal choice. Marriott implemented Opera across its global portfolio, standardizing operations and improving efficiency.
The Benefits of Opera for Marriott
Opera has provided numerous benefits to Marriott, including:
- Centralized Management: Opera’s centralized platform allows Marriott to manage reservations, guest profiles, and operations across all its properties.
- Improved Guest Experience: Opera’s intuitive interface and mobile functionality enhance guest interactions, leading to increased satisfaction.
- Enhanced Revenue Management: Opera’s revenue management module helps Marriott optimize pricing and maximize occupancy, boosting profitability.
- Seamless Integration: Opera integrates with other systems used by Marriott, such as loyalty programs and payment gateways, streamlining operations.
- Global Support: Oracle Hospitality’s global presence ensures that Marriott receives timely support and updates wherever it operates.
Future of the Marriott-Opera Partnership
The partnership between Marriott and Opera has been mutually beneficial, and it is expected to continue for years to come. Oracle Hospitality is continuously investing in Opera, adding new features and enhancements. Marriott, in turn, is committed to leveraging Opera‘s capabilities to improve its operations and deliver exceptional guest experiences.
Additional Features of Opera Used by Marriott
Beyond the core benefits mentioned above, Marriott utilizes additional features of Opera, such as:
- Mobile Check-In/Check-Out: Opera Mobile allows Marriott guests to check in and out remotely, reducing wait times and enhancing convenience.
- Loyalty Management: Opera’s loyalty module helps Marriott track guest preferences, reward loyalty, and personalize experiences.
- Housekeeping Management: Opera’s housekeeping module optimizes room cleaning schedules, ensuring guest rooms are ready on time.
- Event Management: Opera’s event management module assists Marriott in managing conferences, banquets, and other events effectively.
Case Studies of Marriott’s Success with Opera
Numerous Marriott properties have reported significant benefits from using Opera. For example:
- The Ritz-Carlton, Dubai increased occupancy by 5% after implementing Opera’s revenue management module.
- The JW Marriott, Los Angeles reduced guest wait times by 20% using Opera Mobile’s check-in feature.
- The Marriott Marquis, Washington, D.C. improved housekeeping efficiency by 15% with Opera’s housekeeping management module.
Key Points: A Partnership Built on Success
Marriott’s adoption of Opera has proven to be a strategic decision that has enhanced operations, improved guest experiences, and driven revenue growth. The continued partnership between Marriott and Oracle Hospitality ensures that Opera will remain a vital tool for Marriott’s success in the years to come.
Frequently Asked Questions
Q: Why did Marriott choose Opera?
A: Marriott selected Opera for its robust functionality, scalability, integration capabilities, and global support.
Q: What are the primary benefits of Opera for Marriott?
A: Centralized management, improved guest experience, enhanced revenue management, seamless integration, and global support.
Q: What additional features of Opera does Marriott use?
A: Mobile check-in/check-out, loyalty management, housekeeping management, and event management.
Q: Are there any case studies of Marriott’s success with Opera?
A: Yes, several Marriott properties have reported significant benefits, including increased occupancy, reduced wait times, and improved housekeeping efficiency.
Q: What is the future of the Marriott-Opera partnership?
A: The partnership is expected to continue as Oracle Hospitality invests in Opera’s development, and Marriott remains committed to leveraging its capabilities.
