What To Know
- The world of loyalty programs and hotel chains has witnessed a significant transformation with the merger of Hyatt and Starwood Hotels &.
- The merger resulted in the creation of World of Hyatt, a single loyalty program that combines the benefits of both Hyatt Gold Passport and Starwood Preferred Guest (SPG).
- The combined entity, now known as Hyatt, offers travelers a wide range of benefits, including an expanded loyalty program, a wider hotel portfolio, enhanced elite status, and distinct brand identities.
The world of loyalty programs and hotel chains has witnessed a significant transformation with the merger of Hyatt and Starwood Hotels & Resorts. The question that arises in the minds of many is: “Is Hyatt Starwood?” This blog post aims to provide a comprehensive understanding of the merger, its implications, and the benefits it offers to travelers.
The Merger: A Strategic Alliance
In 2015, Hyatt Hotels Corporation acquired Starwood Hotels & Resorts Worldwide in a deal worth approximately $12 billion. The merger created one of the largest hotel companies in the world, with a portfolio of over 1,200 properties across 60 countries. The combined entity operates under the Hyatt name, incorporating Starwood’s iconic brands such as Westin, Sheraton, and St. Regis.
Benefits for Travelers
The merger has brought numerous benefits to travelers, including:
Expanded Loyalty Program
The merger resulted in the creation of World of Hyatt, a single loyalty program that combines the benefits of both Hyatt Gold Passport and Starwood Preferred Guest (SPG). Members can now earn and redeem points across all Hyatt and Starwood brands, providing greater flexibility and value.
Wider Hotel Portfolio
With the merger, travelers now have access to a wider range of hotel options, from luxury resorts to budget-friendly properties. The combined portfolio offers a diverse selection of destinations and experiences, catering to various travel needs.
Enhanced Elite Status
Elite members of both Hyatt Gold Passport and SPG have seen their status upgraded in World of Hyatt. This provides them with exclusive benefits such as priority check-in, room upgrades, and complimentary breakfast.
Brand Differentiation
Despite the merger, Hyatt and Starwood brands maintain their distinct identities. Hyatt remains known for its upscale and luxury properties, while Starwood brands cater to a broader range of travelers, including business and leisure guests.
Loyalty Currency: Points vs. Cash
World of Hyatt offers both points and cash as redemption options. Points can be used for free nights, upgrades, and other perks, while cash can be used for hotel stays, dining, and other expenses. The choice depends on individual preferences and travel goals.
Future Outlook
The Hyatt-Starwood merger is expected to continue driving growth and innovation in the hospitality industry. The combined company has a strong financial position, a robust loyalty program, and a diverse portfolio of brands. It is well-positioned to meet the evolving needs of travelers and compete effectively in the global hotel market.
Wrapping Up: A Transformative Merger
The merger between Hyatt and Starwood has created a formidable player in the hotel industry. The combined entity, now known as Hyatt, offers travelers a wide range of benefits, including an expanded loyalty program, a wider hotel portfolio, enhanced elite status, and distinct brand identities. As the company continues to grow and innovate, it will undoubtedly shape the future of hospitality.
Common Questions and Answers
Q1: Is Hyatt now the parent company of Starwood?
A: Yes, Hyatt Hotels Corporation acquired Starwood Hotels & Resorts Worldwide in 2015.
Q2: Can I use my old Starwood Preferred Guest (SPG) points in Hyatt properties?
A: Yes, SPG points have been converted to World of Hyatt points, which can be used across all Hyatt and Starwood brands.
Q3: Do all Hyatt and Starwood hotels participate in World of Hyatt?
A: Yes, all Hyatt and Starwood properties are part of World of Hyatt, providing members with access to benefits and rewards.
Q4: Can I earn both Hyatt points and Starwood points on the same stay?
A: No, you can only earn points under one loyalty program per stay.
Q5: Does the merger affect the elite status of existing members?
A: Yes, elite members of both Hyatt Gold Passport and SPG have seen their status upgraded in World of Hyatt.
